Divide current revenue by orders to get average order value, then estimate how many orders a revenue target still needs at that average.
How average order value is counted
Average order value, or AOV, is total revenue divided by the number of orders in the same period. It is not lifetime value and it is not the price of one SKU.
Average order value = current revenue ÷ orders Orders needed for the target = ceil(target revenue ÷ average order value) Revenue gap = target revenue − current revenue
Example
$50,000 of revenue from 200 orders is a $250 average. If the target is $80,000 and that average holds, you need 320 orders. The current gap is $30,000.
A higher AOV is not automatically more profit
Bundles, free-shipping thresholds, and premium SKUs can lift AOV while also lifting cost. This page uses revenue only. Margin, refunds, and unique customers are outside the formula.
Frequently asked questions
Should cancelled or refunded orders count?
Use the net revenue and completed-order definition your reports already use, and keep that definition the same across periods.
A customer placed two orders. Is that one order?
Count two orders. Average spend per customer needs a customer count in the denominator.
Why round required orders up?
A partial order cannot close the remaining gap. The ceiling is the lowest whole order count at the current average.
Is AOV tax-inclusive?
The calculator does not choose. Use the same tax treatment as the revenue report you are copying from.